Xandrina Allday

Xandrina is a Social Media Consultant, Trainer, UGC Creator, Speaker, and Author with over a decade of experience helping brands turn scrolls into action. She believes social media works best when it stops chasing trends and starts telling the truth about what a brand stands for, who it serves, and why it matters.

As Founder of Allday Marketing, she partners with businesses to build social strategies that create trust, spark demand, and give in-house teams the confidence to show up consistently and creatively. Her work blends strategy with coaching, ensuring teams don’t just know what to do, but feel equipped and excited to do it.

She has led global social teams and delivered workshops and talks internationally on social strategy, brand building, and the evolving role of social media in modern marketing.

Presentation Title:
"The Social Strategy Reset: Building a Full-Funnel Meta System That Works"

Most brands still approach Facebook and Instagram with disconnected strategies, organic content built for engagement on one side, and paid ads focused on performance on the other. In reality, Meta performs best when these two worlds work together.

In this talk, Xandrina breaks down a simple, practical framework for shifting from trend led posting to a full-funnel content system that supports every stage of the customer journey. She’ll explore how brands can use organic insights to shape smarter paid creative, how paid data can refine ongoing content strategy, and why consistency beats virality when it comes to sustainable growth.

Attendees will walk away with a clear structure they can implement immediately, transforming Meta from a channel of isolated posts into a connected engine for awareness, consideration, and conversion.