Georgia Giannakopoulou

Georgia Giannakopoulou works as Digital & Biddable Media Lead at Vodafone, with strong expertise in digital marketing, performance marketing, SEM, social-media and programmatic advertising.
Her skills combine analytical thinking, UI/UX awareness, and strategic performance focus — making her adept at leading goal-driven campaigns and delivering strong ROI.

Presentation Title:
"AI Mythbusting: Data Over Assumptions"

Georgia and Xenofon will showcase an AI-first marketing model that combines human strategy with automated execution. Through an ongoing Test & Learn approach, Advantage+ Campaigns, and creative diversification, Vodafone boosted performance, engagement, and brand recall, delivering personalized, real-time experiences for every audience.
Get ready to explore the results through an interactive presentation.