Xenofon Bellos

Xenofon Bellos is the Paid Media Lead at Vodafone with over 12 years of experience in digital marketing, having worked across Greece and London. He specializes in data-driven social media strategy, performance optimization, and video-led brand building.
With extensive hands-on experience across Meta and TikTok, he focuses on designing impactful media frameworks that drive measurable business results.
He is also deeply involved in AI-driven media strategies, leveraging Meta’s Advantage+ Suite to deliver efficient, scalable, and high-impact campaigns. At the conference, he will share key learnings and best practices from Vodafone’s award-winning AI-based Meta activations.

Presentation Title:
"AI Mythbusting: Data Over Assumptions"

Xenofon and Georgia will showcase an AI-first marketing model that combines human strategy with automated execution. Through an ongoing Test & Learn approach, Advantage+ Campaigns, and creative diversification, Vodafone boosted performance, engagement, and brand recall, delivering personalized, real-time experiences for every audience.
Get ready to explore the results through an interactive presentation.