Svetlana Kirillova

Svetlana is a results-oriented professional with a passion for driving growth and innovation through digital marketing and client-focused solutions. As an Account Manager at Meta, Svetlana leads Signals Growth initiatives, helping clients optimise Meta’s data-driven tools to enhance campaign performance and achieve measurable results.

Beyond her corporate role, Svetlana is the co-founder of Disruptors Lounge, a Dublin-based community fostering creativity and challenging conventional thinking, where she leads projects in event planning and innovative marketing.

Her experience across corporate and entrepreneurial settings enables her to deliver impactful digital marketing strategies that drive growth and inspire innovation.

Masterclass Title:
"Unlocking Seamless Customer Journeys: Mastering the Conversions API"

In this engaging masterclass, discover how the Conversions API can revolutionize your marketing strategies by providing a more reliable and efficient way to share customer data with Meta. You'll learn about:

* Why CAPI is essential for businesses: Understand the impact of browser tracking limitations on your marketing efforts and how the Conversions API helps mitigate these challenges
* Key updates and best practices for implementing the Conversion API
* How to enhance ad targeting and personalization capabilities
* Tips for improving data quality and reducing discrepancies

The session will conclude with a Q&A segment, allowing you to ask questions and get clarification on any topics discussed during the masterclass.