Sophia Regoukou

As Head of Social & Advocacy at L'Oréal, the global beauty industry leader, I leverage a unique background encompassing both journalism and digital communications. My prior career as a journalist for various Greek and international publications, coupled with a Master's degree in Digital Communications & Social Media, provides a strong foundation for my role.

I'm passionate about authentic storytelling, a skill honed during my journalism years, which I now apply to crafting compelling narratives for our brands. I lead a thriving community of 15 professionals dedicated to influencer marketing initiatives across 20 L'Oréal brands. In 2024 alone, our team orchestrated over 300 campaigns, demonstrating our commitment to staying ahead of the curve in the ever-evolving digital landscape.

My team and I focus on harnessing the power of influencer marketing, creating captivating content, optimizing social media strategies, and bridging the gap between storytelling and brand advocacy. In today's fast-paced digital world, adaptability, authenticity, and customer-centricity are paramount, and these principles guide our team's success in maintaining L'Oréal's position at the forefront of social media innovation within the FMCG sector.

Panel Discussion Title:
"Unlocking the Power of Partnership: Top Brands and Creators Share Their Secrets to Supercharging Marketing Impact"

"Join us as market leaders share their visionary approaches to harnessing the power of beloved Content Creators, unlocking new possibilities for amplifying their message and inspiring meaningful connections across the META Family of Apps."