Sol Spier

Sol Spier is the Founder of Dawning Digital, a social media marketing agency that brings serious rizz to brands worldwide. Whether crafting scroll-stopping content or launching award-winning campaigns, Sol leads a global team dedicated to turning brands into cultural icons.
With clients like AriZona Beverages and emerging disruptors, Sol has mastered the art of making brands relevant, relatable, and downright unforgettable. Known for her innovative approach to newsjacking and trendjacking to turn cultural moments into marketing magic, she helps businesses break into conversations and multiply their impact on social media.

Presentation Title:
"Newsjacking & Trendjacking: How to 5X Your Social Media Results"

In the fast-moving world of social media, staying relevant isn’t just a strategy—it’s an art. In "Newsjacking & Trendjacking: How to 5X Your Social Media Results", Sol Spier, founder of Dawning Digital, will reveal how to transform cultural moments into marketing magic using her 4 I’s Framework: Identify, Investigate, Insert, and Iterate.

This engaging session will teach you how to:
- Identify trends and cultural moments that resonate with your audience.
- Investigate the context and audience potential of each trend to maximize relevance.
- Insert your brand into the conversation with authentic, shareable content.
- Iterate your approach by analyzing results, adapting to audience feedback, and staying ready for the next big thing.

From overarching macro trends to microtrends that emerge overnight, you’ll learn how to create content that drives organic engagement, grows your following, and amplifies paid results. With behind-the-scenes insights into content created for global brands like AriZona Iced Tea, Sol will demonstrate how trendjacking can 5X your engagement, boost reach, and keep your brand top of mind.

Whether you’re looking to build a community, amplify organic content, or supercharge paid strategies, this session will give you the tools to keep your brand at the forefront of the conversation and grow a loyal audience.