Panos Milias

Panos started his career in market research as an Account Executive in the Client Solution department of IRI, working with major FMCG clients for nearly 2 years.

In January 2006, he joined Nestlé Hellas, taking on a series of progressively senior roles. He initially served as a Market Research Specialist, whereas later he transitioned to the Chocolate department as a Senior Brand Manager, managing several important brands (Crunch, Kit Kat, Nesquik, Smarties, Nestle Dessert).

In 2012, he moved to the Communication department as Digital Media Manager, aiming to shape both the external (consumer communication) and internal (employee skills) digital culture of Nestlé Hellas.
Since 2018, he has been implementing the open innovation program (Nestle Ignite Ideas), in collaboration with the Athens Center of Entrepreneurship and Innovation ACEIN at the Athens University of Economics and Business. He is also implementing the organization's Digital Transformation through innovative programs (eBusiness strategy, Connect program).

Beyond his role at Nestlé, since 2021, Panos has served as a member of the Board of Directors of the Greek Advertisers’ Association (SDE). He has also been an active member of SDE’s Digital Team since 2014, where he contributes to the development and execution of educational initiatives aimed at advancing digital knowledge among industry professionals.

Panel Discussion Title:
"Stop Treating Social Media Like a Junior Role”

In today's rapidly evolving digital landscape, is social media still undervalued and treated as an entry-level function, or are businesses beginning to recognize its strategic importance?

In this thought-provoking 30-minute panel discussion, marketing and HR leaders will examine the perception of social media within brands and agencies. Are organizations missing out on talent, innovation, and measurable results by sidelining social media to junior roles?

The conversation will tackle this critical topic while exploring actionable ways to empower social media teams, from giving younger experts a seat at the strategy table to establishing leadership-level roles that prioritize long-term success.

Moderating this dynamic discussion are Katerina Kyritsi, Editor in Chief of Workforce Employer's Daily News, and Rodiana Adamidi, Editor of DailyFax & Marketing Week.