Harry Mourelatos

Harry Mourelatos has over 13 years of successful experience in the digital landscape, specializing in Digital & Omnichannel Marketing, eCommerce, CX, Performance Marketing, and Omnichannel Personalization.

He is a proud Director leading a team of 32 highly dedicated marketers at Plaisio Computers and an external academic instructor in Marketing MSc programs. He is also very excited to have recently taken on the role of CMO at Acumino, a cutting-edge startup in AI Powered Robot Workers.

Presentation Title:
"Facebook Is Not Dead: A Full-Funnel Performance Success Story within the Meta Ecosystem of Plaisio Computers"

In 2026, Facebook is not dead — it simply no longer works on yesterday’s terms.

This session will present key learnings from leveraging Facebook within the Meta ecosystem, highlighting what has truly stopped working, what continues to deliver results, and how Facebook fits strategically into a full-funnel plan alongside Instagram.

Harry Mourelatos will explore:
- the distinct roles of Facebook and Instagram across awareness, consideration, and demand,
- the content formats that perform best on each platform,
- key differences in audience behavior,
- how decisions around channel-specific content are made,
- what is consciously avoided on Facebook in 2026,
- and how brand consistency is ensured in a multi-channel environment.

Special emphasis will be placed on practical learnings around video, creative testing, AI, and performance..