Jasmine Allen

A content, social, and creative specialist, with hands-on experience across the social media landscape. From growing her personal social channels to helping brands achieve viral reach, Jasmine brings a comprehensive skill set for creating high-quality content that resonates with both audiences and algorithms.

A self-described trend expert, she stays constantly up to date with platform changes, regularly testing new features and emerging formats to stay ahead of the curve.

Jasmine's work has generated more than 6.5 million views across personal and client social channels, collaborating with major brands through UGC, paid advertising, and organic content.

Her experience spans a wide range of industries, including travel, lifestyle, beauty, wellness, and food, with a strong passion for exploring new sectors and creative challenges.

Presentation Title:
"Scroll-Stopping Creative on Instagram: How to grab Gen Z Attention & Drive Performance in 2026"

The way people engage with Instagram has changed, and so has the creative that performs. As the algorithm shifts to increasingly reward shares and saves, the content people choose to engage with looks very different from what worked even a year ago.

In this talk, Jasmine will unpack the shift from reels to carousels, why aesthetic “dump” posts are losing impact, and how scroll-stopping creative, playful formats, and intentional edits are driving attention in 2026. This session combines platform insight with creative examples to unpack what’s driving attention on Instagram in 2026.