Vaso Presia

Vaso is a social media intstructor at Knowcrunch and a digital marketing strategist and content specialist with over a decade of experience in agencies, global tech companies, and education. She worked for 5 years at Google Greece on the Grow with Google project as an Online Advisor, guiding businesses across diverse industries in their digital transformation. She also participated as a speaker in nationwide training initiatives, inspiring entrepreneurs and professionals to embrace digital marketing.

Before joining Google, she gained agency-side experience in Thessaloniki and later expanded her career through academic teaching roles in business and marketing. Today, she is the founder of The Visioners, a digital marketing agency specializing in creative and strategy, where she focuses on performance-driven approaches that transform vision into measurable results.

Presentation Title:
"Don't Just Post. Solve: Design Thinking & AI for Facebook & Instagram"

How can brands stop chasing algorithms and start designing solutions on Facebook and Instagram?
This session will show how by combining the human-centric methodology of Design Thinking with the efficiency of AI, audience pain points are transformed into a clear, testable content strategy that prioritizes value over vanity metrics.
Vaso Presia will share a structured framework where human empathy leads the way and technology accelerates execution.