Oana Leonte

Oana Leonte is a brand strategist, speaker, and founder of Unmtchd., a brand platform helping creators, founders and brands, scale through IP, strategy and ecosystem design.

With 20+ years in entertainment, fashion, and sports — including Disney, Puma, Warner, and Paramount — Oana has helped some of the world’s biggest brands drive revenue, impact, and legacy. She also runs The Unmtchd. Collective, a private community for marketers, brand leaders and founder who want to build brands AI can’t replicate.

Presentation Title:
"Scaling Your Brand with Meaning in the Age of AI”

In a world obsessed with speed, volume, and AI-powered efficiency, meaning has become the most valuable brand currency.
This keynote explores how brands can scale without losing their soul, transforming automation into amplification, and efficiency into emotion.
Oana argues that the future of brand growth isn’t about being more authentic, it’s about being more meaningful. She unpacks how the overuse of “authenticity” has diluted its impact, and why meaning — rooted in intent, identity, and impact — is what truly drives relevance and trust in the age of AI.