Yannis Paraskakis

Yannis Paraskakis has over two decades of experience in the communications field, having collaborated with leading brands both in Greece and internationally, such as Coca-Cola, P&G, Citibank, Renault, British American Tobacco, Unilever, Colgate-Palmolive, Leroy Merlin, JTI, WIND, L’Oreal, AstraZeneca, KYNOS, EPSA, and others. Throughout his professional journey, he has focused on brand development and strategic positioning, designing and implementing integrated 360° campaigns, and contributing to the success of top products in highly competitive markets.

Presentation Title:
"Influencers' impact: Where digital meets reality? Colgate Palmolive-Sleed a success story"

This presentation will track Col-Pal’s journey from setting goals—boosting reach, engagement, and followers—to achieving measurable success. Yannis Paraskakis will break down Sleed's unconventional approach, moving beyond standard social media calendars and brand campaigns to leverage influencer endorsements and platform-specific concepts for Instagram. Through a step-by-step walkthrough, he will reveal the tactics behind the results. Finally, he will showcase key examples and highlight Sleed’s creative team’s ability to merge strategy and innovation for impactful solutions.